Jim Ballas is a veterans of the DRTV industry. He has been around DRTV for almost as long as it has existed. His company, Spotlauncher, is one of the top firms in the field

The best company for direct response television advertising is, without a doubt, Spotlauncher. The CEO of that company is Jim Ballas. He has a long career as an actor and a pitchman. His comfort level in front of the camera is indicative of his many years of experience. The man clearly has a talent for sales, what can you say?

If the name Jim Ballas sounds familiar, then it is probably because you know a thing or two about direct response television advertising, or perhaps you have heard of the company he leads, Spotlauncher—it is one of the most well-known and respected companies in the industry. Ballas has long worked in the industry, since the mid-80s when it emerged as a commercial success, and has immense respect for the pitchmen and people who work the trade shows, but his style is definitely different. He approaches the industry with a unique view because of his background in acting and sales.

Getting “discovered” by a talent scout at a hotel swimming pool might sound like the beginning of a corny movie or 70s sitcom, but it is exactly what happened to Jim Ballas to begin his acting career. He was offered the opportunity to act in a local commercial concerning the amusement park Bush Gardens and a brand new water park in the area, called Adventure Island. He went on to work in acting and modeling for the next couple of years. This enabled Mr. Ballas to get comfortable behind the camera, an opportunity few people get.

This comfort with the camera has informed Jim Ballas’ way of doing business in the direct response television industry. His unique view on how to do business in the industry can, at least partially, be credited with Spotlauncher’s incredible success.

Additional Resources:

Jim Ballas :: Listed on 800review.com

Jim Ballas :: Article on 4worklife.com

Jim Ballas :: Information on Incprofile.com

Jim Ballas :: Article on Review-inc.com

Jim Ballas :: Listed on Betaflow.com